Search Based Keyword Tool: 1 Minute Guide

As the end of the year approaches, you may be thinking about how to drive more traffic to your AdWords campaigns and in turn, to your website.Millions of people use Google each day to find products and services by searching on various keywords. This me…

December 18, 2009  Tags: ,   Posted in: Uncategorized  Comments Closed

Update your skills – take the Google Advertising Fundamentals exam

As part of our ongoing efforts to improve training materials and the Google Advertising Professionals program we have updated the certification exam and learning center.We’ve created a new Google Advertising Fundamentals exam designed to be more rigoro…

December 8, 2009  Tags: ,   Posted in: Uncategorized  Comments Closed

The AdWords New Ad Formats Initiative

Black Friday may be behind us, but Cyber Monday, one of the busiest days of the year for online retailers, has just begun. And just as users’ searches for Cyber Monday deals and information have increased over time, so have their expectations about the…

November 30, 2009  Tags: , , , , , ,   Posted in: Uncategorized  Comments Closed

Product extensions available to all U.S. advertisers

Beginning today, all U.S. advertisers can get started with a new feature of AdWords called product extensions. Like Ad Sitelinks, which we introduced earlier this month, product extensions are a way for you to enrich your existing AdWords ads with more…

November 24, 2009  Tags: , , , , , ,   Posted in: Uncategorized  Comments Closed

Think2010: Experimentation is worth the risk

When it comes to testing and experimentation, there’s always a risk-reward scenario to play out. You could go with what you know and what feels comfortable — or you could try something new and see how it fares. It could really pay off, but it could al…

November 23, 2009  Tags: , ,   Posted in: Uncategorized  Comments Closed

Take advantage of advanced reports

For a long time, the Report Center has been the place to go to find detailed data about your campaign performance. Reports with dimensions like geographic performance and time of day can give you new insights through metrics that aren’t available on th…

November 18, 2009  Tags: , ,   Posted in: Uncategorized  Comments Closed

AdWords system maintenance on November 14th

On Saturday, November 14th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PST, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords syst…

November 11, 2009  Tags:   Posted in: Uncategorized  Comments Closed

Announcing Product Listing Ads

Each day we see many users come to Google.com to research products and find where to buy them. To better serve these users, we’ve been testing a new feature of AdWords called Product Listing Ads. Product Listing Ads works with an advertiser’s Google …

November 11, 2009  Tags: , , ,   Posted in: Uncategorized  Comments Closed

New alerts for your campaigns

Alerts are a great way to stay on top of changes in your account. In addition to the account alerts already available for billing and campaign maintenance, you can also use custom alerts to monitor shifts in key metrics like clicks and cost. We’d like …

November 9, 2009  Tags: ,   Posted in: Uncategorized  Comments Closed

Increasing choice and relevancy in search ads

As part of our ongoing commitment to helping users find the information they’re seeking online, we’re happy to announce the launch of Ad Sitelinks.Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads …

November 3, 2009  Tags: , , ,   Posted in: Uncategorized  Comments Closed